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Marketing KPIs might not be the most exciting thing to talk about, but they’re an essential ingredient of an effective content strategy. Outwell Nevada 4P Premium Tent Family Camping 4 Berth Man Pole - New for 2019People outside the marketing industry might think that creating content is just fun and easy – like...Scott Speedster 40 (Large) RRP

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Cannondale Six13 Team Saeco Carbon Aluminium Campagnolo Centaur Zonda VeloceAs Jeff Bezos famously said, “Your brand is what others say about you when you’re not in the room.” Why does this quote resonate with so many marketers?Boardman Road Pro Carbon SLR Bike Frameset Size Small Because, ultimately, branding is all about reputation—and building that takes...

ASMR stands for “autonomous sensory meridian response.”Specialized Allez Elite 2014 Road Racing Bike This experience is characterized by a pleasurable tingling sensation that starts from the scalp and moves toward the neck and spine. In fact, a study found that  75 percent of participants...WeThePeople CRS BMX Bike 18

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DT EX1501 Spline One 30 Front Wheel 27.5 15x110mm BoostIn the first season of Conversations With Quuu, B2B SaaS Consultant Nichole Elizabeth DeMeré joined me to discuss their career path, startup growth, customer success, and entrepreneurship.30% off Drysuit sea kayak touring design ladies S suitable canoe dinghy RIB However, what really stayed with me from our conversation...

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Imagine spending an entire year building a product, only to delete the whole thing. Mango The OG Drop - Matte orangeFor Quuu, 2018 began with so much promise, but ended with us scrapping everything we’d worked on to start again. Back in January last year, we were in a very good...Breezer Downtown EX ST 2019 Trekkingrad, RH 50 cm, hell pink

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Felt Verza Speed 40 (orange) 56cm Ex Display BikeYou have a product or program launch coming up; you know you need an email sequence to bring in those leads – but you have questions. Is there a standard successful structure to how high-conversion launch emails go? Caddis Rapid Shelter Canopy 10x20 WhiteAre there ‘magic words’ to...

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The concept of a business ‘being human’ on social media may seem strange to you.Yeti Hope Wheels, Shimano Cy Sets Mountain Bike See Attached Our use of this term has been affectionately coined internally and describes Articulate Marketing’s social media marketing activity. Bicycle Chainset Metron TT 386Evo With UD Weave 54 42 172.5MMWe place a strong focus on direct...

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When Quuu’s co-founders, Daniel Kempe and Matthew Spurr, wanted to get their business idea off the ground, not paying for an office was an obvious way to reduce overheads. Fox Easy Dome Maxi 2-man Angelzelt Campingzelt 2-Mann Zelt TentHowever, remote working soon became a permanent mindset, rather than a money...

SPIII REGULAR Sea to Summit Spark Down Sleeping Bag BRAND NEWEditor’s note: This blog post was originally published in 2018, but we have updated the free content marketing planner for you to use in 2019. Many of you reading this post will know who Gary Vaynerchuck is. If you don’t, you should definitely...

Ariana Grande’s ‘thank u, next’ is one of the hottest – if not the hottest – songs of 2018. In this post, we’re going to look at the surprising link between the chart-topping single and content marketing, and what we can learn from it...E-Bike 48V 20.4Ah Battery Electric Bicycle Bike DYU Revobike Helkama Crescent

Instagram is a thriving social media platform. American Classic Carbon TT Disc Rear Wheel 10 Speed Tubular(Zipp 900 Style Disc)And for most marketers out there, it is also arguably the best business tool to date. Not only has the photo-sharing app reached a billion monthly users, but Instagram also reports that 80% of those...

Measuring ROI of your social media marketing strategy In 2018, businesses were expected to spend 12% of their marketing budget on social media. 5M BUSHCRAFT BELL TENT – A TRADITIONAL STYLE BELL TENTThat’s a significant chunk of money that’s all going to waste unless we are measuring ROI. Without...