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Marketing KPIs might not be the most exciting thing to talk about, but they’re an essential ingredient of an effective content strategy. 2019 Radio Raceline Xenon Expert XL 20.25 black-silver Komplett BMX RennradPeople outside the marketing industry might think that creating content is just fun and easy – like...DT XM1501 Spline One 30 Front Wheel, 29 , 15x110mm Boost

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28 ZOLL CITYBIKE CITYRAD TREKKING ALU DAMENRAD KCP URBANO ACERA ALIVIO 2016As Jeff Bezos famously said, “Your brand is what others say about you when you’re not in the room.” Why does this quote resonate with so many marketers?KRG Sram XX1 red X-Sync GXP 170mm QF 168 mm, Direct Mount, ohne Innenlager Because, ultimately, branding is all about reputation—and building that takes...

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Imagine spending an entire year building a product, only to delete the whole thing. Shimano Dura Ace FC-R9100 2x11 HOLLOWTECH II CranksetFor Quuu, 2018 began with so much promise, but ended with us scrapping everything we’d worked on to start again. Back in January last year, we were in a very good...Electric Bike Mid Motor Without Battery LED LCD Display Optional Conversion Kits

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The concept of a business ‘being human’ on social media may seem strange to you.SPIII REGULAR Sea to Summit Spark Down Sleeping Bag BRAND NEW Our use of this term has been affectionately coined internally and describes Articulate Marketing’s social media marketing activity. E-Bike 48V 20.4Ah Battery Electric Bicycle Bike Bireda Manufaktur DevronWe place a strong focus on direct...

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KRG Chorus 11s carbon Ultra-Torque FC15-CH293C 39-53 Zähne, 172,5mmEditor’s note: This blog post was originally published in 2018, but we have updated the free content marketing planner for you to use in 2019. Many of you reading this post will know who Gary Vaynerchuck is. If you don’t, you should definitely...

Ariana Grande’s ‘thank u, next’ is one of the hottest – if not the hottest – songs of 2018. In this post, we’re going to look at the surprising link between the chart-topping single and content marketing, and what we can learn from it...Reynolds Strike SLG Clincher Wheelset

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Instagram is a thriving social media platform. Marmot Col -20F -29C Degree 800 Fill Down Sleeping Bag LONG Length Right ZipperAnd for most marketers out there, it is also arguably the best business tool to date. Not only has the photo-sharing app reached a billion monthly users, but Instagram also reports that 80% of those...

Measuring ROI of your social media marketing strategy In 2018, businesses were expected to spend 12% of their marketing budget on social media. Planet X Uncle John Cyclocross Bike, SRAM Rival Red, 20 speed, 57cm frameThat’s a significant chunk of money that’s all going to waste unless we are measuring ROI. Without...